5 Tips for Effective Author Marketing: Small is the New Big

I thought this an interesting post to share with you.

Writers In The Storm Blog

By Lynda Bouchard

Lynda Bouchard, Spanx, Writers In The Storm

What can an author learn from a pair of Spanx?A lot.

I was in a mall last week with my aunt and, as we walked through the pantyhose department, I noticed that one brand stood out. Spanx.

How Spanx got noticed and the unique marketing of this product is a brilliant lesson for all authors. Small is the new big.

1. Fill a void.

As an entrepreneur you want to stand out from everyone else who has a book. Spanx was CREATED to fill a void. Ask yourself what VOID your book can fill – where can it be presented, signed or stocked where it will be noticed.

2. Packaging matters.

People DO judge a book by its cover. Spanx created a recognizable brand image that stands out. Simple and red. Keep it simple – it will be read.

3. Small is the new big.

View original post 365 more words

Advertisements
This entry was posted in Uncategorized. Bookmark the permalink.

One Response to 5 Tips for Effective Author Marketing: Small is the New Big

  1. Interesting, but sometimes difficult to apply to niche markets. Virtually all women believe they need a girdle. Not so with erotic books. Girdles are not sinful. Erotica is considered sinful in many places. Word-of-mouth isn’t always the answer.

    Thanks for sharing, Jenna!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s